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Your patronage means a lot! Thank you for supporting small businesses like East Coast Ranchu and other US Local Breeders during this economic recession.

PLEASE read the STORE POLICIES before placing an order. Most questions are already answered there. Fill out this form when you're ready to proceed. 


For beginner goldfishkeepers take a moment to read THIS NOTE before you proceed.

For difficult customers take a moment to read THIS NOTE before you proceed.

If you're undecided, please read this page: LINK

Once an order is placed you should automatically receive a COPY of your Order Form and an Acknowledgement email like this: LINK. If you don't receive a response within 24 hours of placing your order, it's possible you entered an invalid email address, a misspelled email address or the email server has marked your email address as unsafe or spam. Whether it's a technical glitch or not please keep in mind this security function is beyond my control. Nothing personal. I normally check my spam folder every few days to see if any Shipping Inquiries or Order Forms got lost in there. If you don't receive an invoice after 24 hrs, kindly resubmit your order. Try using a different email address. 


For a quick, smooth & problem-free transaction kindly limit questions to just the purchase related information i.e; shipping, total. #NoHassleNoDrama You'll receive instructions for payment afterwards. For general goldfishkeeping inquiries please join the goldfish forums or #GoogleIsYourFriend. 

  • Why Not Just Diagnose From A Picture?
    I have an idea that filling out the form below is 10th on the list of things you have to do today but I don't want to kill your fish with the wrong diagnosis. Photos/videos are critical visual aids however it's not enough. I can't determine an illness without evaluating circumstances and related data that only you can provide. I've formulated the questionnaire below to allow me a better overview of what's going on. So please - if you care about your goldfish kindly refrain from giving me vague answers or skipping questions. It just prolongs the process if I have to ask you to redo the form all over again. If you're not into it, or have an excuse not to fill out the form - I can't help you. Forget for a moment that I'm an annoying Type-A control freak. I'm here to help. I'll give you my time if you give me the courtesy of yours and respect my process.
  • Issues I Can't Help You With
    Please ONLY submit this form if this is a real and actual issue with substantial and apparent manifestations of illness or infection. I can't help with imaginary non-issues: I think its sad and lonely I think it can't breathe I think it's scared It's very "skittish" It's acting weird when I'm in the room It's trying to jump out How can I possibly diagnose this? If you're an experienced fishkeeper - you understand exactly what I'm talking about. If you're not seeing clinical signs - let's not waste each others time. Thankyouverymuch.
  • Regarding Water Parameters
    As long as you're aware of your tank's parameters, I don't need to know the ammonia, nitrites, and nitrate levels. Majority of illnesses in goldfish are almost always caused by unstable or deteriorating water conditions and/or poorly maintained filter media. In the many years I've been consulted on sick fish - nearly everyone has claimed they have EXCELLENT WATER PARAMETERS. There's no way for me to assess the veracity of this info whether this is true prior to the onset of the illness, throughout the past week, the past month and so on and so forth. Some fishkeepers have a tendency to distort, fabricate and/or omit information for fear of being judged/lectured or the need to present oneself in a positive light. Anytime there's an attempt to preempt my diagnosis with a claim that the water conditions have always been excellent and so "don't even go there Cynthia" but the fish is presenting characteristics and symptoms contradictory to those perfect parameters - then it's a moot point. So we'll just skip this counterintuitive exercise, you go ahead and enjoy your water test kit. I'll stick to the science that's consistent with the symptoms along with the variable data provided on the form. I'll give you my recommendations after. The main goal is to help your fish heal. Regardless of the TRUE parameters at the onset of illness, please be mindful of the fundamentals of the Nitrogen Cycle and the importance of regular water changes along with careful filter maintenance.
  • Differences in Opinion
    I understand that when a fish is sick some fishkeepers can get a little touchy, emotions can run high specially if my assessment is something you don't want to hear. ​​The insights I provide are there for you to use as a guide. If an issue is within my knowledge and experience I will always give it to you straight. But if you're already consulting with a BOOK, another website or another fishkeeper and all you're looking for is to debate with me, question the validity of my analysis or "educate me" with your own research​ in some kind of self-serving bias - then it's no longer about the sick fish. When that line is crossed there's no need to proceed with a consultation. I'm not trying to win a prize, all I want is for your fish to get better. I don't want to confuse you or complicate the situation with ​my interpretation of the facts that you're not willing to accept. We make the best decisions with regards to our goldfish when we can achieve a careful balance between emotions and logic. Pride, Ego & Excuses will not heal your fish. If I stop corresponding in the middle of a consultation that means you and I have hit an impasse. No further actions or discussion is required.
  • New Customers
    All ECR customers received the Care History Information with every fish purchased - this means you were given recommendations on the Support Pages along with the Care History information. If you're a new ECR customer and your fish gets sick shortly after you received it - it's possible your goldfish has developed an adverse reaction to something it's never come across before. I strongly recommend that you read the QUARANTINE INSTRUCTIONS and the rest of the Support Pages to see potential causes.
  • For Beginner Goldfishkeepers
    There are many prompts all over this website asking Beginner Goldfishkeepers not to proceed with an ECR purchase if you've only just began goldfishkeeping or if you're going to be difficult. If you've ignored those suggestions and proceeded with an order kindly note the following: Please don't just outsource the problem-solving to me every single time something goes wrong. I won't guide you every step of the way. Tank setup, tank cycling, ich, fungal infections, high ammonia --- these are all basics you should put time in to educate yourself.



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